ViaSat diversifies, moves away from focusing on subscriber counts
ViaSat is moving away from talking about subscriber head counts, in part because it's diversifying into other areas. But perhaps more importantly, it prefers to focus on revenue and EBITDA rather than subscriber numbers.
“I think people are going to be interested in sub count, for sure. We will talk about it,” said ViaSat President and COO Rick Baldridge.
The company has disclosed, for example, that it has roughly 100,000 subscribers on its new unlimited plans that are supported by both ViaSat-1 and ViaSat-2 satellites. “We’re seeing pretty rapid adoption to the new plans that we’re launching,” he told FierceWirelessTech.
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Another reason it’s veering away from subscriber counts is a much higher percentage of ViaSat-2 capacity will be used for other services. For example, ViaSat is connecting far more airplanes than ever before with in-flight services and keeps adding customers around the world. It’s also launched an enterprise service where it’s starting to see some progress, and government customers will be using some of the ViaSat-2 capacity.
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Footnote "new unlimited plans," now there's an abstraction...didn't "new" come about several years ago?
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