Viasat to Sunset ‘Exede,’ ‘WildBlue’ and ‘Yonder’ Sub-Brands
As it pivots to become a global satellite company, Viasat said it will sunset its sub-brands – including Exede and Yonder – as part of a new global brand identify that will be led by the Viasat name along with a new corporate logo.
Exede has been serving as the brand for Viasat’s consumer satellite broadband service, and Yonder serving as the brand for its Ku-band aviation service. WildBlue is another brand that’s been associated with Viasat’s residential broadband service. Viasat acquired WildBlue in 2009. Viasat will also be phasing out the GoFiFi name (its managed WiFi service), and Arconics (aviation software). Viasat expects to retire those bands in a phased approach over the next six months or so.
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The newly unified brand comes as Viasat prepares to launch serve on its new high-capacity broadband satellite, ViaSat-2, that will help the company deliver speeds of 100 Mbps and more. The change also comes as the company moves ahead with plans for ViaSat-3, a set of satellites that will give Viasat global coverage.
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