Chrome Will Soon Block Autoplay Videos With Sound
Google has surveyed the advertising landscape that it dominates and determined that it’s time for a change. Beginning in January, its Chrome web browser will block autoplay video ads with sound by default. The effort is being framed as a drive to clean up the web, but it could just as easily be interpreted as a disguised move to further solidify Google’s monopoly.
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In October, the Chrome 63 release will add an option for users to disable audio completely on sites of the user’s choosing. That update will be followed by the initiation of new autoplay policies in the Chrome 63 release in January. Chrome will automatically block videos ads unless the audio is muted, or it includes no audio at all. If the user tapped or clicked somewhere on the site during the browser session the video will be enabled. White listing will be available to mobile users by adding a website to the home screen and, on a desktop, the video will be allowed if the user “frequently played media on the site” based on standards outlined in the Media Engagement Index.
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